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Reeti Fashions, a hand-crafted artisan jewelry line, is a self-sustaining, humanitarian initiative by NIRA dedicated to impacting the lives of women across cultures and socio-economic status. The Initiative is committed to empowering women, thereby strengthening families and transforming communities.


The concept behind Reeti Fashions is a noble one: Mridula Nair one of the Trustees of NIRA Multiversity, uses her design skills to provide business opportunities for several disadvantaged women in India. Mridula, an advocate of women’s empowerment, was inspired to create Reeti Fashions by the rich cultural heritage, strength and resilience of the Indian women.


Women bear almost all responsibility for meeting basic needs of the family, yet are systematically denied the resources, information and freedom of action they need to fulfill this responsibility.


The vast majority of the world's poor are women. Two-thirds of the world's illiterates are female. Of the millions of school age children not in school, the majority are girls. In several countries, more than three-quarters of all young people living with HIV are women.


The current world food price crisis is having a severe impact on women. Around the world, millions of people eat two or three times a day, but a significant percentage of women eat only once. And, now, many women are denying themselves even that one meal to ensure that their children are fed. These women are already suffering the effects of severe malnutrition, which inevitably will be their children's fate as well. The impact of this crisis will be with us for many years.


Through Reeti Fashions, Mridula has developed a network of social entrepreneurs to help create jobs for women in shelters designed to provide counseling, medical care, literacy and job training. The Reeti Fashions Initiative enables women to enhance and develop their quality of life and become architects of their future by presenting opportunities for spiritual, educational, and economic transformation.


It is the primary mission of Reeti Fashions to support the empowerment of women around the globe with their philanthropic efforts. Mridula says, “I appreciate the opportunity to educate consumers about these serious global women’s issues and invite them to change the world while shopping the world. I am of course thrilled that my design skills are providing business opportunities for so many low-income mothers and destitute women as well as providing unique fashion jewelry to our worldwide clientele while preserving our Indian tradition and values.”

The required raw materials for the jewelry are procured at the source, with the help of NIRA’s humanitarian network, in order to keep low manufacturing costs. Thus, this trade helps support local artisans and suppliers by developing sustainable income streams from local resources. Revenue generated from sales of jewelry through Reeti Fashions is brought back into NIRA and used to fund other humanitarian programs.


Studies show that when women are supported and empowered, all of society benefits. Their families are healthier, more children go to school, agricultural productivity improves and incomes increase. In short, communities become more prosperous and resilient. Reeti Fashions offers you this chance to help support a community development program that will improve the quality of life for several low-income mothers and underprivileged women and their community.


Drawing upon 10 years of experience in fashion design and product development for well known retailers, Mridula has developed and chosen an incredible assortment of beautifully crafted pieces to debut this season. Indigenous design elements include vibrant semi-precious stones, pearls, exquisite Rajwadi sets, Temple jewelry, Victorian jewelry and various gold and silver toned metals.


Your single purchase from Reeti Fashions is very significant because it helps support several households. You not only buy a product; you in fact give life to many. You may purchase something simply because you like it. But your simple purchase provides sustenance to several helpless women and keeps them from tragically ending their life by committing suicide.


Not only that, your purchase also helps preserve our rich Indian tradition, culture, values and skills which would otherwise become obsolete in the modern market of machine made jewelry. Each and every item at Reeti Fashions is like a baby - carefully conceived and lovingly nurtured with personal attention. So when you wear a necklace to bedeck yourself, keep in mind that someone somewhere has put in their love, their energy, their time to help you look beautiful. You should feel proud to wear Reeti fashions jewelry and when your friends and family compliment your beauty, you can also tell them about the beautiful cause you support.  

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